Search engine optimization, more commonly known as SEO, is one of the most essential parts of a successful online marketing campaign. Many small- and medium-sized businesses have already begun using SEO services along with other digital marketing tactics (like social media marketing and pay per click advertising).
These days, SEO isn’t just about appealing to the “Google bots” that sift through websites and index pages; it’s also about appealing to internet users and creating content that really resonates with them. In other words, SEO campaigns require a lot of work! For this reason, the majority of businesses benefit from using professional SEO services.
So why exactly is SEO worth all the effort? Why are so many businesses investing time and money into their own SEO campaigns? Here are just a few reasons why search engine marketing is absolutely essential to any internet marketing campaign:
- Search engines influence how and where consumers shop
When 75% of search engine users don’t scroll past the third result, it’s important to make sure that you’re getting every potential customer. In fact, it’s estimated that around 89% of all consumer purchases begin with a search engine like Google or Bing.
- SEO services are cost-effective
SEO doesn’t produce immediate results like pay per click (PPC) can produce, but your business will reap the benefits in the long run. Creating a blog, for example, is an essential part of SEO; this content can also be used for email marketing and social media marketing at the same time or in the future.
- SEO is here to stay
Think of it this way: internet users are logging online to use search engines and email accounts more than any other feature on the web. As it happens, Google is both a search engine and one of the biggest providers of email accounts. As the leading company in both industries, Google accounted for about 40% of all digital ad spending in the U.S. during 2014 and it’s only growing bigger. Getting your business’s website onto a search engine results page (SERP) for a Google search will benefit you in the future, because this company sure isn’t getting less important in the future.
The benefits of SEO services truly are endless, and there are several more reasons that haven’t been listed above. The only real question that matters now is, how can SEO benefit your business?