In our increasingly digital world, marketing has become even more complex than it already was. Now, rather than calling or emailing or even mailing marketing materials to consumers, everything goes through the internet. It’s clearly the fastest and easiest way to get the word out to people, but at the same time, there are so many platforms to work with that it can be overwhelming to the average marketer. However, everything should start with SEO.
SEO, or search engine optimization, is using keywords and quality content in order to rank on search engines such as Google. Studies have found that about half of mobile searches are trying to find local results like business hours, directions, or an address. About 61% of those searches actually result in a purchase. The reason why SEO is so important is that three-quarters of those searching don’t go past the first page. So if you aren’t ranking on the page, they won’t find your business.
The great news is that there is a huge market of people with killer SEO tools that are able to help with SEO services. They can help you begin moving your ranking up, making it easier for consumers to find you. SEO companies focus on digital marketing through content creation and links. The more backlinks a site has, the higher it ranks. This means that you need to have people interested in you enough to put a link back to your site on their own page. Those providing SEO services often have many connections with numerous sites in order to make that happen for you.
Through the use of SEO, you will be able to raise your bottom line, which provides you with a more secure business. Investing in SEO in today’s age is almost not optional — you need it for your business to be seen!