The Present and Future of Internet Marketing: SEO

The marketing industry is now overwhelmingly run by Internet advertising. Digital marketing is much more in-depth than some might think, as it’s not just advertisements floating around the web anymore. Search engine optimization marketing (SEO) is playing a major role in the success of businesses all over the world.

The main goal — of any company, really — is to increase sales and stand out over competitors. Strategic SEO can accomplish just that. SEO marketing companies are out there to help businesses with all their Internet advertising needs. From organizing their initial expectations, to reporting and tracking all of statistics involved in the campaign, utilizing these professionals can help reach all the sales and marketing goals of your company.

SEO Sales Stats
The statistics don’t lie. SEO has proven time and time again to be effective in increasing profit for companies. Leads that were formed by SEO enjoy a 14.6% close rate. Leads that were from more traditional outbound ways such as print or direct mail only have a 1.7% close rate. Custom-tailored relevant emails also drive close to 20 times more revenue than regular broadcast emails.

SEO Only Going Up From Here
According to Outbrain, a recent study shows search is the number one driver of all traffic to content-based sites, over 300% more than social media. Everything looks like it is moving forward, too. It’s estimated that marketers will spend more than $100 billion on email, social media, and search marketing by the year 2019 in the United States.

Not Using SEO Will Destroy Your Company
Just under 90% of consumers begin their purchasing process with a search engine, so that’s the battlefield. If you’re not on the very first page of search results, you might as well not be on the Internet at all. About 75% of Internet users willnever scroll beyond the first page. Even being out of the top three listings on a search results page can make your company’s digital marketing strategy obsolete. Consulting with SEO professionals will help you stand out on the very competitive online battlefield.

Across the entire Internet, the top two activities are, simply, emailing and searching. SEO services cannot be underestimated when it comes to Internet advertising. Consulting with SEO professionals may be just what your company needs to increase sales, defeat competitors, and take your digital marketing campaign to the next level!