There are plenty of reasons why businesses today can benefit from search engine optimization services (SEO), and these reasons all focus around building up a brand and bringing in more customers through digital media. But you know what? For most businesses, it’s hard to really understand what to expect from an SEO marketing company simply because there’s so much jargon used in every single SEO discussion.
No marketing firm should expect potential clients to understand what it’s all about, especially considering all of the confusing terminology that’s used. So with that in mind, we think there’s no better way to start on your own SEO path than by learning a few of the most essential terms used to discuss SEO:
- Search Engine Optimization (SEO): The process of getting more visitors onto your website by achieving a high ranking on certain search results pages, especially on Google’s results pages (since Google accounted for nearly 40% of all digital spending in the U.S. in 2014). This requires content creation, content distribution, and onsite optimization of your webpages. Getting to that first page is important, since 75% of internet users never click past the first page of search results (i.e., the first 10 results).
- Search Engine Marketing (SEM): This is similar to SEO but it’s sometimes used when talking about a variety of search engine strategies, whereas SEO refers to organic search results. SEM may include a variety of paid strategies and advertising strategies, in addition to content creation.
- Pay Per Click (PPC): These are paid advertisements that can be posted on search engine results pages (usually at the very top) but they can also appear as rich-text, graphic, and video advertisements on hundreds of Google partner pages.
- Local SEO: Local results pop up when you search for a business or product nearby, and they’re usually next to a Google map. Local SEO results are incredibly important for businesses that target in-store sales. It’s imperative to have a great mobile internet presence if you’re doing local SEO, since 50% of all mobile searches are for local results and 61% of those searches result in a purchase.
So now that you know a little bit more about basic SEO services and what they entail, what other SEO terms would you like to know more about? Let us know, and we’ll give you our best answers!