Internet marketing has grown larger than almost anyone could have ever imagined. The Internet itself has more than 3 billion users, and the ongoing battle for those users’ clicks, views, and purchases, gets more intense every year.
It’s expected that over the next three years, marketers will spend more than $103 billion on search, social media, and email marketing in the United States. Being at the front of these trends, and not falling behind, can raise your company above the competition.
Search Engine Optimization (SEO) is the process of ensuring that your website gains more traffic by raising your listing on a search results page. Sounds simple enough, right? There is a lot at stake, however, and underestimating the importance of online search can be detrimental to your business.
According to an Outbrain study, search is the number one driver of all traffic to websites. Nearly 90% of consumers online begin their shopping process with a search engine. Making sure that your business stands out online is extremely important.
Consulting with digital marketing companies that offer SEO help can lead to not only more website traffic but more sales. Sales leads that were gained by more traditional methods such as print or direct mail have a close rate of 1.7%. Leads that were generated by SEO have nearly a 15% close rate.
Getting SEO help from a professional SEO service can take your business to the next level. There are more than 4 billion webpages on the Internet and every single one of those pages would like to be a little higher up on a search result. Sure, not all 4 billion listings will come up when your specific product or service is being searched for, but hundreds and maybe even thousands of listings will still be returned by a search engine. Getting professional SEO help will enable your company to have a better chance at being at the top.
And being at the top cannot be underestimated when it comes to SEO. About 75% of all Internet users will never scroll past the first page of search listings. That means if your company is good enough to even be on the second page of a search result, only 25% of consumers will even see it.
Making your Internet marketing strategies a priority with SEO can benefit any business. Your company will be able to increase sales, increase traffic, and stand out from your competition.