SEO Marketing: Changing the Game for Internet Advertisers

seo helpInternet marketing has grown larger than almost anyone could have ever imagined. The Internet itself has more than 3 billion users, and the ongoing battle for those users’ clicks, views, and purchases, gets more intense every year.

It’s expected that over the next three years, marketers will spend more than $103 billion on search, social media, and email marketing in the United States. Being at the front of these trends, and not falling behind, can raise your company above the competition.

Search Engine Optimization (SEO) is the process of ensuring that your website gains more traffic by raising your listing on a search results page. Sounds simple enough, right? There is a lot at stake, however, and underestimating the importance of online search can be detrimental to your business.

According to an Outbrain study, search is the number one driver of all traffic to websites. Nearly 90% of consumers online begin their shopping process with a search engine. Making sure that your business stands out online is extremely important.

Consulting with digital marketing companies that offer SEO help can lead to not only more website traffic but more sales. Sales leads that were gained by more traditional methods such as print or direct mail have a close rate of 1.7%. Leads that were generated by SEO have nearly a 15% close rate.

Getting SEO help from a professional SEO service can take your business to the next level. There are more than 4 billion webpages on the Internet and every single one of those pages would like to be a little higher up on a search result. Sure, not all 4 billion listings will come up when your specific product or service is being searched for, but hundreds and maybe even thousands of listings will still be returned by a search engine. Getting professional SEO help will enable your company to have a better chance at being at the top.

And being at the top cannot be underestimated when it comes to SEO. About 75% of all Internet users will never scroll past the first page of search listings. That means if your company is good enough to even be on the second page of a search result, only 25% of consumers will even see it.

Making your Internet marketing strategies a priority with SEO can benefit any business. Your company will be able to increase sales, increase traffic, and stand out from your competition.

SEO: If You Want Your Company to Succeed

Internet marketing services

Internet marketing servicesWord of mouth just isn’t cutting it anymore. You’re not going to find the majority of your customers through spoken word. You’re going to acquire customers by implementing successful Internet marketing services into your organization’s campaign.

Search engine optimization (SEO) is an extremely important feature of the Internet marketing services that exist in the world of technology. Your company needs to stand out online if you want to be successful offline. They complement each other now.

The Internet is gigantic, and there are over 1 billion websites online. However, one of the number one activities that people do online is search.

When consumers are about to begin their shopping experience online, about 90% of them start their process with a search engine. If your company is not utilizing search engine optimization tools, then there is a very good chance your products will not be found online.

It’s more than simply just being online. If you want to get results and stand out from your competitors, it is essential to be one of the top three listings on a search results page. About 75% of all users will never scroll past the first few listings on the first page of search results. There is a very good chance that your listing will never be seen if you are on the third or fourth page, and it only gets worse the further you go.

If you’re still not convinced that incorporating these new Internet marketing services will help your company succeed, consider this: outbound leads like print advertising or direct mail have a close rate of 1.7%. Leads that are generated by SEO have a close rate of nearly 15%!

Digital marketing has come a long way since the creation of the very first website. Now there are 1 billion websites that are battling each other over traffic. SEO marketing is a great way for the forward thinking companies to stand out from the crowd. Companies that use these SEO services are doing great because they are the ones showing up on Yahoo; they are the ones showing up on Bing; they are the ones showing up on Google; and they are the ones who are showing up first.

The Present and Future of Internet Marketing: SEO

internet advertising

The marketing industry is now overwhelmingly run by Internet advertising. Digital marketing is much more in-depth than some might think, as it’s not just advertisements floating around the web anymore. Search engine optimization marketing (SEO) is playing a major role in the success of businesses all over the world.

The main goal — of any company, really — is to increase sales and stand out over competitors. Strategic SEO can accomplish just that. SEO marketing companies are out there to help businesses with all their Internet advertising needs. From organizing their initial expectations, to reporting and tracking all of statistics involved in the campaign, utilizing these professionals can help reach all the sales and marketing goals of your company.

SEO Sales Stats
The statistics don’t lie. SEO has proven time and time again to be effective in increasing profit for companies. Leads that were formed by SEO enjoy a 14.6% close rate. Leads that were from more traditional outbound ways such as print or direct mail only have a 1.7% close rate. Custom-tailored relevant emails also drive close to 20 times more revenue than regular broadcast emails.

SEO Only Going Up From Here
According to Outbrain, a recent study shows search is the number one driver of all traffic to content-based sites, over 300% more than social media. Everything looks like it is moving forward, too. It’s estimated that marketers will spend more than $100 billion on email, social media, and search marketing by the year 2019 in the United States.

Not Using SEO Will Destroy Your Company
Just under 90% of consumers begin their purchasing process with a search engine, so that’s the battlefield. If you’re not on the very first page of search results, you might as well not be on the Internet at all. About 75% of Internet users willnever scroll beyond the first page. Even being out of the top three listings on a search results page can make your company’s digital marketing strategy obsolete. Consulting with SEO professionals will help you stand out on the very competitive online battlefield.

Across the entire Internet, the top two activities are, simply, emailing and searching. SEO services cannot be underestimated when it comes to Internet advertising. Consulting with SEO professionals may be just what your company needs to increase sales, defeat competitors, and take your digital marketing campaign to the next level!

Why You Should Utilize SEO for Your Company

digital marketing trends

digital marketing trendsIf you think you don’t need SEO, think again. Here are just a few reasons why your site needs a search engine optimization strategy.

Internet advertising is no longer just a small part of the marketing industry
With the increasing amount of Internet users and their proven willingness to buy, digital marketing trends are leading the way forward. Companies that are not online are essentially dinosaurs. That being said, it’s not a matter of being online to stay relevant, it’s about being active online and competing with everyone else over what websites those 3 billion users are going to go to.

Search engine optimization (SEO)
has been around since just after the Internet was created, but today, it has evolved into a machine of its own. Because of the amount of websites, content, and products online, people are more impatient than ever. If your company is not utilizing some form of SEO, then your chances of maintaining a successful organization are falling. Rapidly. Digital marketing trends show that search engines are the overwhelming majority leader in how users find products. An incredible 89% of users start their system of product purchasing with a search engine, so if your company’s website is not showing up as a listing, you don’t stand a chance.

It’s more than just having a website
Type anything into a search bar and literally thousands of listings will show up. How can you stand out? By taking advantage of the resources that are available, like working with a professional SEO service. There are only about 10 to 15 listings on a search engine page, and an incredible 75% of users will never scroll past that first page. Think about how much traffic your website will see if your listing is on the second or third page. If you’re not one of the top choices, there is a very good chance that users will never find your product.

The Internet sure isn’t what it used to be
You may really believe that your company is offering an amazing product or service, better than anyone else, and you’ve always had loyal customers who know your business, but without a successful SEO service, you’re losing out on the ability to maximize your company’s reach. Online users aren’t sitting down at their computers and typing in a website URL anymore. They are typing the least amount of words possible into a search engine and clicking one of the top few choices.

The industry is still growing
Digital marketing trends predicting that marketers in the U.S. will spend over $100 billion on Internet advertising by 2019. SEO strategies will likely evolve by then, but there is a very high possibility that companies that do not utilize SEO will become obsolete.

If you have any questions, feel free to share in the comments.

3 Advantages of Utilizing Local Search Engine Optimization for Small Businesses

local search engine optimizationOwning a small business in the age of the Internet means dealing with digital marketing and advertising. Navigating the winding road of enterprise ownership can be difficult and misleading. When it comes to search engine optimization marketing, utilizing every aspect the Internet has to offer will greatly increase your chances of being found within local area searches.

While some business owners are fighting the web’s influence and resources, the fact of the matter is that half of all mobile searches are looking for local results, 61% of which results in a purchase. Hopping on the SEO train means getting more traffic for small businesses, making it a smart move.

Check out three key advantages to utilizing local search engine optimization:

Target Market Focus
Using local search engine optimization, your business can focus its SEO efforts on local areas, so you’re not spending time and resources fighting for page ranking in areas you don’t service. Considering 75% of users don’t bother to scroll past the first page of results, targeting local SEO greatly increases your changes of being found in your local area by potential customers and consumers.

Directory Listings
While Google has a stronghold on the search engine front, there are plenty of other resources consumers can turn to when looking for local services. Sites that offer local listings are used by potential customers. Having uniform profiles on each of these directories is the best way to be found within them. Many of these directories pull information from data aggregators, which means that the information can be outdated or incorrect. Correcting it and making sure it’s uniform across all platforms is absolutely necessary.

Social Media
Utilizing proper local search engine optimization marketing and SEO tools means maintaining a strong social media presence, no matter the industry your business falls under. Social media profiles are becoming a big resource for potential customers. This is a great way to show off the personality and mission of your organization.

The imperative nature of digital marketing is evident in current market trends. With tech start-ups blossoming constantly, the digital age is in full swing. Considering SEO leads have a closing rate of nearly 15%, taking the time and effort to maximize your online presence is a smart business move.

Why You Should Hire a Digital Agency for Your Small Business Marketing

digital agency

digital agencyIf you’re a small business owner, there are fewer things more important than customers. Without customers to cater to, there’s not much reason to own a business at all. Entrepreneurs spend a majority of their time trying to find ways to bring in more business in hopes of ensuring their able to stay afloat.

Thanks to the Digital Age, broadening your reach has never been easier or more complicated. With such an emphasis placed on internet and digital marketing, ever-changing rules, algorithms, and technology has made it tricky for the average business owner to keep up. With more than enough responsibilities already on their plate, many business owners are opting to enlist the help of an outside digital agency.

SEO companies use search engine optimization tools to help build your business’ online presence, making your information easier to find by prospective or current customers. By using SEO tools to build your presence within local SEO results, you’re setting yourself up for success.

With the constantly-shifting rules and standards of digital marketing, a professional digital agency can make a world of difference for your business. With marketing tactics like search engine optimization and social media marketing, keeping up with the trends can become a large chore for business owners. Digital marketing agencies are full of professionals devoted to just that: doing the marketing that you don’t want or have the time to do.

More than half of all mobile searches are made in hopes of finding results for local business information. About 60% of those mobile searches result in a purchase. Considering that 75% of search engine users don’t scroll past the first page of results, it’s imperative that you rank on the first page for local SEO results. Enlisting the help of digital agency for your marketing needs can offer you the best shot at doing so.

3 Common Misconceptions About SEO

digital marketing companies

digital marketing companiesIn the new Digital Age, the two most popular internet activities have become search and email. As digital marketing trends continue to change, businesses everywhere are scrambling to roll out a digital marketing plan that will drive people to their website. Search engine optimization (SEO) has reached its peak of popularity due to the increased emphasis on search engines.

Of all the searches made on mobile phones, 56% of the users are looking for information about local businesses (hours of operation, website, phone number, etc.). Of those searches, 61% result in a purchase. This is great news for small and medium-sized businesses who are spending precious money on an SEO strategy.

However, SEO has been around long enough that some misconceptions about what works and what doesn’t continue to poison the effectiveness of SEO for some businesses and digital marketing companies alike. Something that may have worked 2 years ago may be completely moot now. Here are 3 things all digital marketing companies want you to know about SEO:

Meta Tags Are Not Google Gold: Meta tags used to be a huge deciding factor for Google. Now, Google has attempted to set the record straight by letting everyone know meta tags no longer effect ranking. However, old habits die hard and some SEO companies refuse to let meta tags go.

More Links Do Not Equal More Hits: Having reciprocal links to and from your website is a great way to bolster SEO. Keep in mind that links are about quality, not quantity. You’re much better off getting a well-ranked site to link to yours as opposed to five links from bogus sites. Digital marketing companies will only place reciprocal links that hold value, as you should too.

Keyword Stuffing Will Hurt You: Google caught on to the mischief surrounding keywords. Sites used to improve their ranking by splattering keywords in the background but it has become a nuisance for site visitors and Google alike. Be sure to allow keywords to flow naturally so the content of your site isn’t compromised.

Have you outsourced your SEO? Or do you handle it yourself? What SEO tools and tips have you discovered throughout your tenure as a business owner?

Sound off in the comments below!

4 Questions to Ask an SEO Company Before Hiring Them

seo company

seo companySearch engine optimization has become increasingly relevant for business owners over the past few years. About 89% of customers turn to a search engine when buying something. Making sure your business shows up in the search results is vital.

Outbrain conducted a study surrounding SEO and found that search is the number one driver of traffic to websites. When choosing an SEO company to provide your business with digital marketing services, it’s important to get a feel for their business model first. The answers they give to the questions you ask are actually more important than the questions themselves. A reputable SEO company that is truly invested in your success will provide much different answers to the following questions than an agency focused solely on profit:

  1. Can I have a list of your previous clients?
    It’s always a good idea to get references for any company you hire, especially for one that’s responsible for your marketing strategy. You can get an idea of who they’ve worked with previously and how well their campaigns performed. If they aren’t able to provide a list for you or aren’t willing to divulge that information, it may be a sign of dishonesty.
  2. Can you promise that you’ll get my business on the first page of Google within one week of hiring you?
    If SEO companies respond to this with anything other than “no,” it’s time to move on. It’s a well-known fact that 75% of search users don’t scroll past the first page of search results. While ranking on the first page is very important, nobody can guarantee a high ranking within such a short time frame. Some agencies will utilize “black-hat” tactics to fulfill this promise, which can actually decrease your site ranking significantly. SEO is an investment that requires time and research to properly execute, no matter what the company is.
  3. How do you navigate the constant shifts in Google’s algorithms? 

    Google is constantly changing the algorithms of their search engine to improve the quality and relevance of search results. Some companies will tell clients they “know” someone at Google who gives them the dirt on Google’s changes. If they say that, it’s time for you to run. The only way to truly navigate the changes is through research. An agency that really knows what they’re doing is constantly testing what works and what doesn’t. Their research won’t encumber your site’s ranking but will help your campaign in the long run.

  4. What will you and your company do for me if I hire you? 

    Remember: transparency is key. They are responsible for driving traffic to your business and should be willing to show you exactly how they are doing so. Aside from improving your overall visibility, your search engine optimization service shouldn’t keep their practices a secret from clients. Keep in mind that there’s no one-size-fits-all approach for SEO but they should never keep their methods a secret.

    Have you hired an SEO company to handle your digital marketing? Sound off in the comments below!

 

3 Factors to Consider When Choosing an SEO Company

search engine optimization tools

search engine optimization toolsThe digital age has brought with it more responsibilities for business owners, the biggest being maintaining a strong online presence. The logistics that go into search engine algorithms can be dizzying for even the most seasoned marketing professional. As a result, many business owners are choosing to outsource their search engine optimization (SEO) needs rather than spending their time trying to do it themselves. While educating themselves about basic search engine optimization tools is a smart business move, delving any deeper into the world of digital marketing can be very time-consuming.

Outbrain conducted a study surrounding SEO and consumers. The results showed that conducting a search through a search engine is the number one way traffic is led to websites. A similar study found that 89% of consumers start their shopping process through a search engine. It’s more important than ever to help potential customers find your site. The fact is that 75% of consumers admit to never scrolling past the first page of results on a search engine. This makes first-page presence extremely valuable. That’s where the SEO company comes into play.

When it comes to hiring an SEO company, there are many factors that will come into play. As a business owner, there’s no time or money to waste on a company that’s not fully invested in your success. The first feeling you should get during the initial correspondence is that they are genuinely interested in making your SEO dreams a reality (to a realistic extent).

Here are some things to keep in mind when searching for the right company:

Size: Your SEO company should be prepared to use current search engine optimization tools to drive traffic to your business. While rationale may tell you that larger digital marketing companies are better equipped to do so, there’s a possibility of you falling victim to ‘bulk’ SEO. Many large SEO companies crank out SEO that isn’t personalized or customized to fit your business specifically.

Their online presence: While a website doesn’t say everything about a business, it can say a lot. Trusting an SEO company that doesn’t have a decent and updated website probably won’t result in top-notch SEO work.

Past Experience: With new SEO companies popping up every day, more experience doesn’t always mean better results. If a business doesn’t have a lot of experience as an entity, ask about the experience of those who will be working on your campaign. Some of the brightest marketing minds start out at (and stay with) small and medium-sized SEO companies.

When you keep these 3 things in mind when hiring an SEO company, your chances of forging a successful relationship increase dramaticcally. While the business you hire will be responsible for maintaining your online presence, they should also be willing to equip you with basic search engine optimization tools that you can carry with you in the future.

Have you hired an SEO company in the past? Sound off in the comments below!

Why Every Business Needs a Great SEO Service

seo serviceSearch engine optimization, more commonly known as SEO, is one of the most essential parts of a successful online marketing campaign. Many small- and medium-sized businesses have already begun using SEO services along with other digital marketing tactics (like social media marketing and pay per click advertising).

These days, SEO isn’t just about appealing to the “Google bots” that sift through websites and index pages; it’s also about appealing to internet users and creating content that really resonates with them. In other words, SEO campaigns require a lot of work! For this reason, the majority of businesses benefit from using professional SEO services.

So why exactly is SEO worth all the effort? Why are so many businesses investing time and money into their own SEO campaigns? Here are just a few reasons why search engine marketing is absolutely essential to any internet marketing campaign:

    1. Search engines influence how and where consumers shop
      When 75% of search engine users don’t scroll past the third result, it’s important to make sure that you’re getting every potential customer. In fact, it’s estimated that around 89% of all consumer purchases begin with a search engine like Google or Bing.
    2. SEO services are cost-effective
      SEO doesn’t produce immediate results like pay per click (PPC) can produce, but your business will reap the benefits in the long run. Creating a blog, for example, is an essential part of SEO; this content can also be used for email marketing and social media marketing at the same time or in the future.
    3. SEO is here to stay
      Think of it this way: internet users are logging online to use search engines and email accounts more than any other feature on the web. As it happens, Google is both a search engine and one of the biggest providers of email accounts. As the leading company in both industries, Google accounted for about 40% of all digital ad spending in the U.S. during 2014 and it’s only growing bigger. Getting your business’s website onto a search engine results page (SERP) for a Google search will benefit you in the future, because this company sure isn’t getting less important in the future.

The benefits of SEO services truly are endless, and there are several more reasons that haven’t been listed above. The only real question that matters now is, how can SEO benefit your business?