Search engine optimization has become increasingly relevant for business owners over the past few years. About 89% of customers turn to a search engine when buying something. Making sure your business shows up in the search results is vital.
Outbrain conducted a study surrounding SEO and found that search is the number one driver of traffic to websites. When choosing an SEO company to provide your business with digital marketing services, it’s important to get a feel for their business model first. The answers they give to the questions you ask are actually more important than the questions themselves. A reputable SEO company that is truly invested in your success will provide much different answers to the following questions than an agency focused solely on profit:
- Can I have a list of your previous clients?
It’s always a good idea to get references for any company you hire, especially for one that’s responsible for your marketing strategy. You can get an idea of who they’ve worked with previously and how well their campaigns performed. If they aren’t able to provide a list for you or aren’t willing to divulge that information, it may be a sign of dishonesty.
- Can you promise that you’ll get my business on the first page of Google within one week of hiring you?
If SEO companies respond to this with anything other than “no,” it’s time to move on. It’s a well-known fact that 75% of search users don’t scroll past the first page of search results. While ranking on the first page is very important, nobody can guarantee a high ranking within such a short time frame. Some agencies will utilize “black-hat” tactics to fulfill this promise, which can actually decrease your site ranking significantly. SEO is an investment that requires time and research to properly execute, no matter what the company is.
- How do you navigate the constant shifts in Google’s algorithms?
Google is constantly changing the algorithms of their search engine to improve the quality and relevance of search results. Some companies will tell clients they “know” someone at Google who gives them the dirt on Google’s changes. If they say that, it’s time for you to run. The only way to truly navigate the changes is through research. An agency that really knows what they’re doing is constantly testing what works and what doesn’t. Their research won’t encumber your site’s ranking but will help your campaign in the long run.
- What will you and your company do for me if I hire you?
Remember: transparency is key. They are responsible for driving traffic to your business and should be willing to show you exactly how they are doing so. Aside from improving your overall visibility, your search engine optimization service shouldn’t keep their practices a secret from clients. Keep in mind that there’s no one-size-fits-all approach for SEO but they should never keep their methods a secret.
- Have you hired an SEO company to handle your digital marketing? Sound off in the comments below!